Let’s reduce the carbon environmental impact of communication campaigns and projects
What is A.L.I.C.E.?
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A.L.I.C.E. is used to measure
We are aware that everything we do and realice for our customers has an environmental impact. A.L.I.C.E forces us to revisit our ways of doing and thinking, and to find alternatives. A.L.I.C.E gives a photograph based on the data entered in real time, making it possible to identify action levers.
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A.L.I.C.E is a dynamic tool
Which will improve thanks to you; this internal calculator is reserved for Publicis Groupe employees; it was developed with the teams from the various business lines and from different countries and with the support of external third parties, in order to determine the essential elements to be taken into account in the calculations. May they all be thanked!
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A.L.I.C.E does not claim to be exhaustive
Since every project has its own unique characteristics, A.L.I.C.E is not designed to provide THE definitive solution. Its purpose isn't to dictate answers, especially in a world where each day brings new innovations, more cost-effective options, and incredible examples of ingenuity and frugality!
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A.L.I.C.E was designed by the CSR department
From Publicis Groupe, with Bureau Veritas for the determination of a solid calculation basis integrating greenhouse gas emission factors from several international databases all backed by the GHG Protocol.
A.L.I.C.E was designed by the CSR Department of Publicis Groupe, with Bureau Veritas to determine a solid calculation basis integrating greenhouse gas emission factors from several international databases all backed by the GHG Protocol.
What is ecodesign ?
The definition of ecodesign is not accurate. According the Eco-design for Sustainable Products Regulation (ESPR) framework from the EU Commission, ecodesign is defiend as a framework to improve the environmental performance of products throughout their lifecycle.
Ecodesign is a holistic approach to designing and rethinking solutions to minimize their environmental footprint.
In the creative industry, we can distinguinsh 5 pillars
- Designing media solutions and projects that limit the amount of ressources mobilised, either equipment or consumables
- Using reused, refurbished or recycled materials when possible
- Limiting energy consumption and waste when possible
- Limiting the transport of goods and human ressources
What is Life Cycle Assessment (LCA)?
LCA is a method for analyzing the sustainability of a project. We study its impact on the biosphere, that is to say the complex ecological system of living organisms on our planet Earth.
Socio-economic elements are taken into account in specific approaches known as Social Lifecycle Analysis and Life Cycle Costing.
Carbon emissions, greenhouse gas emissions, CO2, GHG Protocol, IPCC… what are we talking about?
Greenhouse gas (GHG) emissions, sometimes referred to as carbon emissions or CO2 (carbon dioxide) emissions, represent the release of gases into the atmosphere, some of them resulting from human activities.The Greenhouse effect is essential to life on earth. Without it the global temperature would be -18ºC. However, theese emissions become harmful when they exceed the Earth's natural ability to absorb them.
The GHG Protocol (Greenhouse Gas Protocol) is an internationally recognized standard to calculate these emissions. It is widely used by governments and companies as a tool to them. Emissions are typically expressed in "tonnes of carbon dioxide equivalent" (tCO2e), which accounts for the combined impact of all greenhouse gases normalized to the equivalent effect of CO2.
For over 20 years, scientists from the IPCC (Intergovernmental Panel on Climate Change) have been issuing regular warnings about how our high levels of emissions and discharges are profoundly and permanently disrupting the climate and biodiversity, driven by unsustainable economic development.
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